Sara Rae is a Glaswegian singer-songwriter, emerging initially in 2023 with single and EP releases. She sought a visual identity and EP artworks alongside event advertising that felt indie, organic and intriguing whilst remaining accessible to a mainstream audience. In 2024, Sara’s brand shifted following release of her debut an EP with Extreme Music. The new visuals align with the fresh, indie-punk sound, reminiscent of nineties, noughties, pop punk aesthetic.