#ArtRising is a conceptual Instagram campaign targeted toward Gen Z creatives, encouraging the use of artwork across all media as a force for good. As socially and politically active generation, Art Rising calls Gen Z to participate in collaborative briefs with charities and NGOs. The campaign’s aesthetic draws upon bold typography and strong catchphrases, neons that cannot be ignored and monochrome, half-tone photography reminiscent of newspaper pages and cut-outs.